OBSRV evaluators visit your restaurant anonymously, multiple times over an agreed-upon period, experiencing your establishment the way any regular guest would. Their observations are then consolidated into a detailed report highlighting strengths, opportunities, and actionable insights.

OBSRV started with a single visit. One of our founders sat down at a well-regarded restaurant in a prime Toronto location, the kind of spot that should have been running at its peak. There was no manager or owner in sight, and while the service was fine, fine wasn't what the room called for. That gap, between okay and exceptional, and the fact that no one running the business seemed to notice it, became the reason OBSRV exists.

Three things distinguish OBSRV:

Industry experience. Our founders have led teams across restaurants, pastry shops, hotels, and banquet reception operations, building a firsthand understanding of what separates a good guest experience from a forgettable one.

A tailored approach. Every engagement begins with an understanding of your operations and guest experience, informed by research such as online reviews. Assessments are then customized to your priorities and objectives.

Community impact. We hire evaluators from the local community, creating opportunities while giving back to the communities we serve.

OBSRV currently serves the Greater Toronto Area and surrounding communities, with plans to expand into additional markets.

We evaluate the full guest journey, from first impression to final goodbye, covering service, hospitality, food and beverage, cleanliness, ambiance, brand experience, and sales opportunities. Every assessment is customized to your priorities, standards, and specific questions.

Our evaluators are selected for their prior experience in the industry, their attention to detail, and their familiarity with the local market. All OBSRV evaluators undergo training before conducting assessments. They visit as ordinary guests, without advance notice to your team or special treatment, allowing us to capture an authentic guest experience.

Engagements can range from a single assessment to multiple visits over an agreed-upon period, depending on your objectives, number of locations, and desired frequency.

Pricing depends on the number of visits, locations, and scope of the assessment. Contact us for a tailored quote.